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Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999
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Citation

Pring, D. (1999a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion-


Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-research


Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998
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Citation

Brooks and Bowles (1998a, September 01). Retail market measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-market-measurement


Research papers

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998
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Citation

Lulay, W. (1998a, September 01). Business-to-business research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-to-business-research


Research papers

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Denis Delmas, Dominique Levy
September 1, 1998
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Citation

Delmas and Levy (1998a, September 01). Consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-panels-5291


Research papers

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ruth McNeil
September 1, 1998
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Citation

McNeil, R. (1998a, September 01). Employee research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/employee-research


Research papers

New media audience measurement

The population of the Internet’s World Wide Web users has grown at astonishing rates during the past three years in the United States. As of mid-1997 over one in five American households surfs the web. In order to realize the potential of this...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Steve Coffey, Tod Johnson
June 15, 1998
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Citation

Coffey and Johnson (1998a, June 15). New media audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-media-audience-measurement


Research papers

The measurement of commitment

This paper set out to describe the Conversion Model, its methodology and applications, as well as validations. In addition, some of the ways in which its results are being used by marketers were described. Applications of the Conversion Model...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Butch Rice, Jan Hofmeyr
June 15, 1998
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Citation

Rice and Hofmeyr (1998a, June 15). The measurement of commitment . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-measurement-of-commitment-


Research papers

Breaking the mould

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previously published research and new research.

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Mike Denny, Kevin Ford, Jon Wilkins
September 1, 1997
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Citation

Denny, Ford and Wilkins (1997a, September 01). Breaking the mould . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-the-mould-